Business Ideas

Embroidery, DTG and Rhinestone specific business and marketing ideas. Tips on how to start, run and succeed in an apparel decorating business.

image of graphic tracer converts bmp to ai or cdr

Graphic Tracer 30 Day Trial Download Now Available

Automatically Trace  Your Customer’s Logos and Save Money with Graphic Tracer Let’s face it…  Sometimes customers don’t know much about Embroidery or T-Shirt Artwork. Most of the time they: *Don’t have their original files anymore*Don’t know where to get it*Can’t tell you what font was used*And expect YOU to recreate it for FREE! As a business owner, you don’t have time to stop and trace out artwork […]

Graphic Tracer 30 Day Trial Download Now Available Read More »

Turn Obstacles into Opportunities in Custom Apparel

Turning Obstacles into Opportunities in Custom Apparel

Every business will face obstacles and challenges they need to overcome. Competition can certainly be one of them. But how do you turn that to your advantage? Starting a new business can be stressful, and one of the biggest concerns that start-ups often face is self-doubt. Questioning whether their business will become successful. In the

Turning Obstacles into Opportunities in Custom Apparel Read More »

What is your Unique Selling Proposition?

Defining Your Custom Apparel Business’ Unique Selling Proposition

Establishing your business’ unique selling proposition is going to help you gain advantage over the competition and set you up for long-term success. Whether you’re new to business, or have been running your custom apparel business for any length of time, the one thing you’re constantly striving for is how to increase your customer base

Defining Your Custom Apparel Business’ Unique Selling Proposition Read More »

Marketing Custom Apparel to Schools

Marketing Custom Apparel to Schools

Schools are a profitable niche market that can provide custom apparel businesses with long-term customers.  There are approximately 55 million students in schools (K-12) across the United States. If you take into consideration those students’ parents, grandparents, family, and friends, you can start to see a large market opportunity for custom apparel. One of the

Marketing Custom Apparel to Schools Read More »

image of guy deciding on transfer paper

Marketing and Buying Customers

Learn how to calculate the marketing cost per lead and per customer. Helping you understand how to minimize those costs and reach more potential customers. Knowing the value of each customer is important, because it will help you understand how much money you can or should be spending on marketing to acquire new customers. Churn

Marketing and Buying Customers Read More »

Managing your Embroidery Digitizing designs is easier than ever with Explorer Plug-In.

If you are using Stitch Era Universal or any other software to create your professional embroidery designs, we have great new for you. Now you can easily view your design files right in Windows using ”Embroidery Explorer Plug-in”. You will be able to locate and view all of your embroidery design files as thumbnail images right

Managing your Embroidery Digitizing designs is easier than ever with Explorer Plug-In. Read More »