Marketing Custom Apparel to Schools Business Ideas, DFX, direct to garment, General Apparel Decorating, Heat Press, t-shirt printer / By Stephanie A Schools are a profitable niche market that can provide custom apparel businesses with long-term customers. There are approximately 55 million students in schools (K-12) across the United States. If you take into consideration those students’ parents, grandparents, family, and friends, you can start to see a large market opportunity for custom apparel. One of the … Marketing Custom Apparel to Schools Read More »
Marketing and Buying Customers Business Ideas, Embroidery Supplies & More, Embroidery Tips, General Apparel Decorating / By Stephanie A Learn how to calculate the marketing cost per lead and per customer. Helping you understand how to minimize those costs and reach more potential customers. Knowing the value of each customer is important, because it will help you understand how much money you can or should be spending on marketing to acquire new customers. Churn … Marketing and Buying Customers Read More »
Managing your Embroidery Digitizing designs is easier than ever with Explorer Plug-In. Business Ideas / By D. Sola If you are using Stitch Era Universal or any other software to create your professional embroidery designs, we have great new for you. Now you can easily view your design files right in Windows using ”Embroidery Explorer Plug-in”. You will be able to locate and view all of your embroidery design files as thumbnail images right … Managing your Embroidery Digitizing designs is easier than ever with Explorer Plug-In. Read More »
Using Email to Build Your Business Business Ideas / By Stephanie A Grow your custom apparel business by building an email list and creating strategic marketing mail-outs. Part 3 in our series on building your business is all about using email. You’ve already built your email list from connecting with businesses directly and contacting them via phone. You should also have emails from your current customers as … Using Email to Build Your Business Read More »
Using the Phone to Build Your Business Business Ideas / By Stephanie A Grow your custom apparel business further by using the phone to build relationships with existing customers and prospects. Our first post in this 3-part series talked on using word of mouth to build your business. Building off of all the contacts you made from word of mouth (and existing customers), this blog post will focus … Using the Phone to Build Your Business Read More »
Using Word of Mouth to Build Your Business Business Ideas / By Stephanie A Word of Mouth is a great way to actively grow your custom apparel business. Customers buy from businesses they know, like, and trust. How do you grow your business? Along with the idea of working ON your business, you want to be focusing on growing your business. You should be doing things today, that will … Using Word of Mouth to Build Your Business Read More »
SEO for Custom Apparel Businesses Business Ideas / By Stephanie A Get your custom apparel business found online using SEO best practices and building your online presence. We’ve spent some time already talking about how you can create a great customer experience to ensure your customers stick around, and continue to make purchases from you. But how are your customers finding you in the first place? Having … SEO for Custom Apparel Businesses Read More »
Are You Working ON Your Business? Business Ideas / By Stephanie A How do you build a successful, long-term business that grows when you’re spending all your time filling customer orders? Michael Gerber’s book E-Myth Revisited has some great insights and perspectives for people starting up a new business. We wanted to use Gerber’s book as a starting point to talk about how you should be working … Are You Working ON Your Business? Read More »
What is HTV Vinyl? -And What Styles Can I Get. Business Ideas, Cut n Press, General Apparel Decorating / By Gregg A This article gives you a brief and basic explanation of what HTV is and how you can use it to amp up an already successful apparel decorating business! What is HTV? HTV, or heat transfer vinyl, is a polyurethane material that allows any apparel decorator to create a design, cut and weed it out, and … What is HTV Vinyl? -And What Styles Can I Get. Read More »
How Much is a Customer Worth? Business Ideas / By Stephanie A Learning how much a customer’s lifetime value is will help you understand potential income for your custom apparel business. Your custom apparel business relies on repeat customers as well as referrals. In any business, it costs less to keep an existing customer than it does to acquire new ones. Therefore, regardless of the size of … How Much is a Customer Worth? Read More »
