Using Word of Mouth to Build Your Business Business Ideas / Stephanie A Word of Mouth is a great way to actively grow your custom apparel business. Customers buy from businesses they know, like, and trust. How do you grow your business? Along with the idea of working ON your business, you want to be focusing on growing your business. You should be doing things today, that will […] Using Word of Mouth to Build Your Business Read More »
SEO for Custom Apparel Businesses Business Ideas / Stephanie A Get your custom apparel business found online using SEO best practices and building your online presence. We’ve spent some time already talking about how you can create a great customer experience to ensure your customers stick around, and continue to make purchases from you. But how are your customers finding you in the first place? Having SEO for Custom Apparel Businesses Read More »
Are You Working ON Your Business? Business Ideas / Stephanie A How do you build a successful, long-term business that grows when you’re spending all your time filling customer orders? Michael Gerber’s book E-Myth Revisited has some great insights and perspectives for people starting up a new business. We wanted to use Gerber’s book as a starting point to talk about how you should be working Are You Working ON Your Business? Read More »
What is HTV Vinyl? -And What Styles Can I Get. Business Ideas, Cut n Press, General Apparel Decorating / Kathy Lengyel This article gives you a brief and basic explanation of what HTV is and how you can use it to amp up an already successful apparel decorating business! What is HTV? HTV, or heat transfer vinyl, is a polyurethane material that allows any apparel decorator to create a design, cut and weed it out, and What is HTV Vinyl? -And What Styles Can I Get. Read More »
How Much is a Customer Worth? Business Ideas / Stephanie A Learning how much a customer’s lifetime value is will help you understand potential income for your custom apparel business. Your custom apparel business relies on repeat customers as well as referrals. In any business, it costs less to keep an existing customer than it does to acquire new ones. Therefore, regardless of the size of How Much is a Customer Worth? Read More »
Customer Experience Matters Business Ideas / Stephanie A Creating a positive impact creates lifelong customers in the custom apparel industry. What does your customer experience look like? Oftentimes when building a business, the customer experience can get overlooked. Or if your business has been around for a few years, people often assume that their customer’s experience is good, because they’re still getting business. Customer Experience Matters Read More »
7 Things you need to do before starting an embroidery business. Business Ideas, Embroidery Supplies & More, General Apparel Decorating / admin What do I need to start an embroidery business? How do I start embroidering? We have been asked these questions plenty of times from people all over the world. Starting a new business can be frustrating if you aren’t doing it the right way. It’s great to want to just jump in and go for it! And 7 Things you need to do before starting an embroidery business. Read More »
Email Marketing for the T shirt and Embroidery Business – CAS Podcast Business Ideas, General Apparel Decorating / admin The Custom Apparel Startups Podcast is put on my Marc Vila and Mark Stephenson from Colman and Company & Coldesi Inc. In Episode 2 they discuss e-mail marketing for the embroidery and t shirt business. Email marketing will help you gain (and retain) more customers. You don’t have to be a guru or a pro Email Marketing for the T shirt and Embroidery Business – CAS Podcast Read More »
How poor supply inventory can ruin a business… and how to fix it. Business Ideas, Embroidery Supplies & More, General Apparel Decorating / admin Mario and Carla were a couple with a dream to own a business. He was a mechanic for the past 15 years, worked in various shops but never had passion for the job. I don’t even think he was a car lover, it’s just the job he was able to get out of high school, How poor supply inventory can ruin a business… and how to fix it. Read More »
Fulfillment: Should you outsource to other embroiderers or printers? Business Ideas, General Apparel Decorating / admin When is the right time to use another company to fulfill orders? Is outsourcing right for your business? A big challenge for small business owners is managing orders and handling your workload. Doing all of your work in-house allows for the best quality control and cost of production, but its not always possible. For example, purchasing Fulfillment: Should you outsource to other embroiderers or printers? Read More »
