Colman and Company Blog -

SEO for Custom Apparel Businesses

Get your custom apparel business found online using SEO best practices and building your online presence. We’ve spent some time already talking about how you can create a great customer experience┬áto ensure your customers stick around, and continue to make purchases from you. But

Are You Working ON Your Business?

How do you build a successful, long-term business that grows when you’re spending all your time filling customer orders? Michael Gerber’s book E-Myth Revisited has some great insights and perspectives for people starting up a new business. We wanted to use Gerber’s book as

What is HTV (Heat Transfer Vinyl)?

  This article gives you a brief and basic explanation of what HTV is and how you can use it to amp up an already successful apparel decorating business!   What is HTV? HTV, or heat transfer vinyl, is a polyurethane material that allows

How Much is a Customer Worth?

Learning how much a customer’s lifetime value is will help you understand potential income for your custom apparel business. Your custom apparel business relies on repeat customers as well as referrals. In any business, it costs less to keep an existing customer than it

Customer Experience Matters

Creating a positive impact creates lifelong customers in the custom apparel industry. What does your customer experience look like? Oftentimes when building a business, the customer experience can get overlooked. Or if your business has been around for a few years, people often assume

How to use a Graphtec Cutter CE6000

Learn everything you need to be a pro on your Graphtec Cutting plotter. Learn to cut vinyl, create designs and use graphtec studio software. Training is the key when it comes to being learning vinyl cutting. Take the time to read and watch all