Colman and Company Blog -

Marketing Custom Apparel to Schools

Schools are a profitable niche market that can provide custom apparel businesses with long-term customers.  There are approximately 55 million students in schools (K-12) across the United States. If you take into consideration those students’ parents, grandparents, family, and friends, you can start to

Never Count the Pennies

Spending time focusing on saving money on your supplies is time wasted, and could be used to increase business instead. Minimizing costs and maximizing profits is the focus for any business. This is especially important for new businesses, because they may not have regular

Marketing and Buying Customers

Learn how to calculate the marketing cost per lead and per customer. Helping you understand how to minimize those costs and reach more potential customers. Knowing the value of each customer is important, because it will help you understand how much money you can

Using Email to Build Your Business

Grow your custom apparel business by building an email list and creating strategic marketing mail-outs. Part 3 in our series on building your business is all about using email. You’ve already built your email list from connecting with businesses directly and contacting them via