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What is your Unique Selling Proposition?

Defining Your Custom Apparel Business’ Unique Selling Proposition

Establishing your business’ unique selling proposition is going to help you gain advantage over the competition and set you up for long-term success. Whether you’re new to business, or have been running your custom apparel business for any length of time, the one thing you’re constantly striving for is how to increase your customer base …

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Marketing Custom Apparel to Schools

Marketing Custom Apparel to Schools

Schools are a profitable niche market that can provide custom apparel businesses with long-term customers.  There are approximately 55 million students in schools (K-12) across the United States. If you take into consideration those students’ parents, grandparents, family, and friends, you can start to see a large market opportunity for custom apparel. One of the …

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