Never Count the Pennies Stephanie A August 14, 2017 No Comments Spending time focusing on saving money on your supplies is time wasted, and could be used to increase business instead. Minimizing costs and maximizing profits is the focus for any business. This is especially important for new businesses, because they may not have regular or large profits each month. However, what many custom apparel businesses Read More
Marketing and Buying Customers Stephanie A August 7, 2017 No Comments Learn how to calculate the marketing cost per lead and per customer. Helping you understand how to minimize those costs and reach more potential customers. Knowing the value of each customer is important, because it will help you understand how much money you can or should be spending on marketing to acquire new customers. Churn Read More
Using Email to Build Your Business Stephanie A July 25, 2017 No Comments Grow your custom apparel business by building an email list and creating strategic marketing mail-outs. Part 3 in our series on building your business is all about using email. You’ve already built your email list from connecting with businesses directly and contacting them via phone. You should also have emails from your current customers as Read More
Using the Phone to Build Your Business Stephanie A July 17, 2017 No Comments Grow your custom apparel business further by using the phone to build relationships with existing customers and prospects. Our first post in this 3-part series talked on using word of mouth to build your business. Building off of all the contacts you made from word of mouth (and existing customers), this blog post will focus Read More
Using Word of Mouth to Build Your Business Stephanie A July 11, 2017 No Comments Word of Mouth is a great way to actively grow your custom apparel business. Customers buy from businesses they know, like, and trust. How do you grow your business? Along with the idea of working ON your business, you want to be focusing on growing your business. You should be doing things today, that will Read More
SEO for Custom Apparel Businesses Stephanie A July 5, 2017 No Comments Get your custom apparel business found online using SEO best practices and building your online presence. We’ve spent some time already talking about how you can create a great customer experience to ensure your customers stick around, and continue to make purchases from you. But how are your customers finding you in the first place? Having Read More
Are You Working ON Your Business? Stephanie A June 27, 2017 No Comments How do you build a successful, long-term business that grows when you’re spending all your time filling customer orders? Michael Gerber’s book E-Myth Revisited has some great insights and perspectives for people starting up a new business. We wanted to use Gerber’s book as a starting point to talk about how you should be working Read More
How Much is a Customer Worth? Stephanie A June 21, 2017 No Comments Learning how much a customer’s lifetime value is will help you understand potential income for your custom apparel business. Your custom apparel business relies on repeat customers as well as referrals. In any business, it costs less to keep an existing customer than it does to acquire new ones. Therefore, regardless of the size of Read More
Customer Experience Matters Stephanie A June 13, 2017 No Comments Creating a positive impact creates lifelong customers in the custom apparel industry. What does your customer experience look like? Oftentimes when building a business, the customer experience can get overlooked. Or if your business has been around for a few years, people often assume that their customer’s experience is good, because they’re still getting business. Read More
