Digital HeatFX Transfer Paper System vs DTG – Direct to Garment Printing DFX, DTG Supplies, Transfer Paper / Tom Rumbaugh Transfer Paper System (Digital Heat FX™) vs. Direct to Garment Printing (DTG™) Direct to Garment Printing and Transfer Paper Printers are two top competitors for creating professional looking custom t-shirts. And this has certainly been true for on the past couple years with the creation of the Digital HeatFX™ system and the arrival of […] Digital HeatFX Transfer Paper System vs DTG – Direct to Garment Printing Read More »
Turning Obstacles into Opportunities in Custom Apparel Business Ideas, DTG Supplies, Embroidery Supplies & More, Embroidery Tips, General Apparel Decorating / Stephanie A Every business will face obstacles and challenges they need to overcome. Competition can certainly be one of them. But how do you turn that to your advantage? Starting a new business can be stressful, and one of the biggest concerns that start-ups often face is self-doubt. Questioning whether their business will become successful. In the Turning Obstacles into Opportunities in Custom Apparel Read More »
Defining Your Custom Apparel Business’ Unique Selling Proposition Business Ideas, direct to garment, DTG Supplies, General Apparel Decorating, T-Shirt How To / Stephanie A Establishing your business’ unique selling proposition is going to help you gain advantage over the competition and set you up for long-term success. Whether you’re new to business, or have been running your custom apparel business for any length of time, the one thing you’re constantly striving for is how to increase your customer base Defining Your Custom Apparel Business’ Unique Selling Proposition Read More »
Marketing Custom Apparel to Schools Business Ideas, DFX, direct to garment, General Apparel Decorating, Heat Press, t-shirt printer / Stephanie A Schools are a profitable niche market that can provide custom apparel businesses with long-term customers. There are approximately 55 million students in schools (K-12) across the United States. If you take into consideration those students’ parents, grandparents, family, and friends, you can start to see a large market opportunity for custom apparel. One of the Marketing Custom Apparel to Schools Read More »
Never Count the Pennies Best HTV, Caps & Hats, General Apparel Decorating, T-Shirt How To / Stephanie A Spending time focusing on saving money on your supplies is time wasted, and could be used to increase business instead. Minimizing costs and maximizing profits is the focus for any business. This is especially important for new businesses, because they may not have regular or large profits each month. However, what many custom apparel businesses Never Count the Pennies Read More »
Using Email to Build Your Business Business Ideas / Stephanie A Grow your custom apparel business by building an email list and creating strategic marketing mail-outs. Part 3 in our series on building your business is all about using email. You’ve already built your email list from connecting with businesses directly and contacting them via phone. You should also have emails from your current customers as Using Email to Build Your Business Read More »
Using the Phone to Build Your Business Business Ideas / Stephanie A Grow your custom apparel business further by using the phone to build relationships with existing customers and prospects. Our first post in this 3-part series talked on using word of mouth to build your business. Building off of all the contacts you made from word of mouth (and existing customers), this blog post will focus Using the Phone to Build Your Business Read More »
Using Word of Mouth to Build Your Business Business Ideas / Stephanie A Word of Mouth is a great way to actively grow your custom apparel business. Customers buy from businesses they know, like, and trust. How do you grow your business? Along with the idea of working ON your business, you want to be focusing on growing your business. You should be doing things today, that will Using Word of Mouth to Build Your Business Read More »
SEO for Custom Apparel Businesses Business Ideas / Stephanie A Get your custom apparel business found online using SEO best practices and building your online presence. We’ve spent some time already talking about how you can create a great customer experience to ensure your customers stick around, and continue to make purchases from you. But how are your customers finding you in the first place? Having SEO for Custom Apparel Businesses Read More »
Are You Working ON Your Business? Business Ideas / Stephanie A How do you build a successful, long-term business that grows when you’re spending all your time filling customer orders? Michael Gerber’s book E-Myth Revisited has some great insights and perspectives for people starting up a new business. We wanted to use Gerber’s book as a starting point to talk about how you should be working Are You Working ON Your Business? Read More »
