Stephanie A, Author at Learning Center %

Facebook Marketing for Custom Apparel

Creating a Facebook page for your business is part of a engaged marketing strategy. Letting you connect with your customers on a platform they’re on every day. The majority of business, including home-based businesses now have a Facebook page, and for good reason. Most people have a personal Facebook page, and whether they post their […]

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Turn Obstacles into Opportunities in Custom Apparel

Turning Obstacles into Opportunities in Custom Apparel

Business Ideas, DTG Supplies, Embroidery Supplies & More, Embroidery Tips, General Apparel Decorating / Stephanie A

Every business will face obstacles and challenges they need to overcome. Competition can certainly be one of them. But how do you turn that to your advantage? Starting a new business can be stressful, and one of the biggest concerns that start-ups often face is self-doubt. Questioning whether their business will become successful. In the

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What is your Unique Selling Proposition?

Defining Your Custom Apparel Business’ Unique Selling Proposition

Business Ideas, direct to garment, DTG Supplies, General Apparel Decorating, T-Shirt How To / Stephanie A

Establishing your business’ unique selling proposition is going to help you gain advantage over the competition and set you up for long-term success. Whether you’re new to business, or have been running your custom apparel business for any length of time, the one thing you’re constantly striving for is how to increase your customer base

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Marketing Custom Apparel to Schools

Business Ideas, DFX, direct to garment, General Apparel Decorating, Heat Press, t-shirt printer / Stephanie A

Schools are a profitable niche market that can provide custom apparel businesses with long-term customers. There are approximately 55 million students in schools (K-12) across the United States. If you take into consideration those students’ parents, grandparents, family, and friends, you can start to see a large market opportunity for custom apparel. One of the

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Never Count the Pennies

Best HTV, Caps & Hats, General Apparel Decorating, T-Shirt How To / Stephanie A

Spending time focusing on saving money on your supplies is time wasted, and could be used to increase business instead. Minimizing costs and maximizing profits is the focus for any business. This is especially important for new businesses, because they may not have regular or large profits each month. However, what many custom apparel businesses

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Marketing and Buying Customers

Business Ideas, Embroidery Supplies & More, Embroidery Tips, General Apparel Decorating / Stephanie A

Learn how to calculate the marketing cost per lead and per customer. Helping you understand how to minimize those costs and reach more potential customers. Knowing the value of each customer is important, because it will help you understand how much money you can or should be spending on marketing to acquire new customers. Churn

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Using Email to Build Your Custom Apparel Business

Using Email to Build Your Business

Business Ideas / Stephanie A

Grow your custom apparel business by building an email list and creating strategic marketing mail-outs. Part 3 in our series on building your business is all about using email. You’ve already built your email list from connecting with businesses directly and contacting them via phone. You should also have emails from your current customers as

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Using the phone to build your custom apparel business

Using the Phone to Build Your Business

Business Ideas / Stephanie A

Grow your custom apparel business further by using the phone to build relationships with existing customers and prospects. Our first post in this 3-part series talked on using word of mouth to build your business. Building off of all the contacts you made from word of mouth (and existing customers), this blog post will focus

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Use word of mouth to grow your custom apparel business

Using Word of Mouth to Build Your Business

Business Ideas / Stephanie A

Word of Mouth is a great way to actively grow your custom apparel business. Customers buy from businesses they know, like, and trust. How do you grow your business? Along with the idea of working ON your business, you want to be focusing on growing your business. You should be doing things today, that will

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SEO for Custom Apparel Businesses

Business Ideas / Stephanie A

Get your custom apparel business found online using SEO best practices and building your online presence. We’ve spent some time already talking about how you can create a great customer experience to ensure your customers stick around, and continue to make purchases from you. But how are your customers finding you in the first place? Having

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Holiday Shipping Notice: Per UPS policy, all UPS GROUND orders placed after 4pm Eastern on 12/23 will ship Thurs 12/26. Only UPS Air (Next Day / Second Day) will ship 12/24.

Stephanie A

Turning Obstacles into Opportunities in Custom Apparel

Defining Your Custom Apparel Business’ Unique Selling Proposition

Marketing Custom Apparel to Schools

Never Count the Pennies

Marketing and Buying Customers

Using Email to Build Your Business

Using the Phone to Build Your Business

Using Word of Mouth to Build Your Business

SEO for Custom Apparel Businesses

Contact Info

Customer Service

About Colman & Company

Holiday Shipping Notice: Per UPS policy, all UPS GROUND orders placed after 4pm Eastern on 12/23 will ship Thurs 12/26. Only UPS Air (Next Day / Second Day) will ship 12/24.

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Stephanie A

Contact Info

Customer Service

About Colman & Company