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Email Marketing for the T shirt and Embroidery Business – CAS Podcast

The Custom Apparel Startups Podcast is put on my Marc Vila and Mark Stephenson from Colman and Company & Coldesi Inc. In Episode 2 they discuss e-mail marketing for the embroidery and t shirt business. Email marketing will help you gain (and retain) more customers. You don’t have to be a guru or a pro […]

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Podcast interview with Jennifer Cox of the NNEP – CAS – Made It!

  Latest episode of the CAS podcast has been released. We speak with Jennifer Cox, President of the National Network of Embroidery Professionals (NNEP). She gives fantastic insight on her story, how to be a successful embroiderer and how to succeed in apparel sales. This is a fantastic time and we are sure you will

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Fulfillment: Should you outsource to other embroiderers or printers?

When is the right time to use another company to fulfill orders? Is outsourcing right for your business? A big challenge for small business owners is managing orders and handling your workload. Doing all of your work in-house allows for the best quality control and cost of production, but its not always possible. For example, purchasing

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10 Holiday DOs and DON’Ts for the online t shirt and apparel business.

E-commerce is becoming a huge part of the apparel business. If you are participating in providing your customers with an online purchase solution, you are heading in the right direction. Any apparel business can benefit from an ecommerce solution for purchasing t shirts, embroidery, dtg prints or bling apparel. Giving your customers a way to

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image of machine demonstrating an embroidery business at home

10 Reasons to Start an Embroidery Business at Home

Start Your Embroidery Business at Home  Updated for 2024 Embarking on a home-based embroidery business offers a unique blend of creativity and convenience. This venture stands out as an excellent choice, especially for those seeking a genuine work-from-home opportunity that leverages their artistic flair without the need for extensive web development skills. The allure of

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The All In One Hooper – The only device you will need for embroidery hooping!

“That looks intimidating.” We have heard this many times about the All-in-One Hooper, but trust us… it is far from that once you get to know this embroidery hooping device. First of all… what you see is what you get. You do not need dozens of hoop attachments, and if you own more than one

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Crystalline Hotfix Rhinestones: the BEST bling for your buck

First of all, what are Crystalline Rhinestones? A Crystalline rhinestone stands for quality assurance. It stands for tested consumer safety. It means we check every batch of stones with strict quality guidelines. Crystalline means you will get brilliant stones at a great price as long as you shop with Colman and Company. What does Quality

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Why you don’t own a hooper for your embroidery hoops… and why you should!

Owning a hooping device like the All in One Hooper is great for your embroidery business. As an embroidery professional you have seen hooping devices. They come in all shapes, sizes and prices; each claiming to save you all of the troubles and aches of hooping. Generally speaking they aren’t a small investment, and as

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