How to make a T-Shirt with Heat Transfer Vinyl Cut n Press, General Apparel Decorating / Kathy Lengyel This post takes you through the process of creating a custom vinyl design on children’s leotards. These designs were created using multiple colors of glitter vinyl. The first step in the process is creating your design in the Graphtec Studio software. To learn more on how to use this software, take a look at this […] How to make a T-Shirt with Heat Transfer Vinyl Read More »
Are You Working ON Your Business? Business Ideas / Stephanie A How do you build a successful, long-term business that grows when you’re spending all your time filling customer orders? Michael Gerber’s book E-Myth Revisited has some great insights and perspectives for people starting up a new business. We wanted to use Gerber’s book as a starting point to talk about how you should be working Are You Working ON Your Business? Read More »
What is HTV Vinyl? -And What Styles Can I Get. Business Ideas, Cut n Press, General Apparel Decorating / Kathy Lengyel This article gives you a brief and basic explanation of what HTV is and how you can use it to amp up an already successful apparel decorating business! What is HTV? HTV, or heat transfer vinyl, is a polyurethane material that allows any apparel decorator to create a design, cut and weed it out, and What is HTV Vinyl? -And What Styles Can I Get. Read More »
How Much is a Customer Worth? Business Ideas / Stephanie A Learning how much a customer’s lifetime value is will help you understand potential income for your custom apparel business. Your custom apparel business relies on repeat customers as well as referrals. In any business, it costs less to keep an existing customer than it does to acquire new ones. Therefore, regardless of the size of How Much is a Customer Worth? Read More »
Customer Experience Matters Business Ideas / Stephanie A Creating a positive impact creates lifelong customers in the custom apparel industry. What does your customer experience look like? Oftentimes when building a business, the customer experience can get overlooked. Or if your business has been around for a few years, people often assume that their customer’s experience is good, because they’re still getting business. Customer Experience Matters Read More »