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After years of struggling to digitize artwork properly for your embroidery business, you may feel the time is right to hire someone to do your digitizing.
The decision to hire an in-house digitizer may have been the easiest part. The real trick is in finding a creative person to enhance the product line your particular workshop.
An important factor in hiring an embroidery digitizer is they have a strong portfolio of samples. Seeing his or her best work, side by side with the source artwork can tell you quite a bit about talent and potential. However, don’t base your decision on material samples only.
There are some core capabilities you need in a digitizer, not least of which are experience in the embroidery business, the level of technical capabilities and a distinctive artistic flair. Asking these twelve strategic questions, as well as closely examining samples, you can learn if they are perfect for the job.
Some of the basic questions to ask during an interview will be:
The candidate’s answers will give you a general idea of how comfortable your digitizer is with the commercial embroidery business. You will find out if the candidate is usually qualified to work on your machines, or (at the very least) can be brought up to speed quickly on your particular system and workflow.
Once you have a good knowledge about their grasp of the fundamentals, now move towards a few more specifics. Begin asking about artistic and unique style:
To get to the heart of embroidery, ask two questions about business related issues:
In commercial embroidery, the left chest logo will be the lion’s share of the business. On one hand, they are relatively easy to digitize. On the other, you don’t rely on only on the basics to be a success. Designs with finer details, tiny text and a number of color changes requires something more. They need a decorative touch.
Digitizing is a meticulous process, requiring time, creativity and experience to be performed correctly. This is why you will hire a digitizer to know how the stitches in embroidery software will render on different fabrics.
With these 12 questions, as well as casting a critical eye towards a candidate’s samples, you can make sure all projects will include the quality your customers expect. Hiring the right digitizer will have everything from basic corporate logos to full back jacket designs look fantastic.
Commercial embroidery is the combination of business and artistry, so it is important to have the right team to create wonderful designs. Your reputation depends on it! Colman and Company is the perfect place to get all of your embroidery supplies, call 800-891-1094 to find out more.
Do you have tips on digitizing for commercial embroidery? We would love to hear them! Join the conversation in the comments below.
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